USC book signing on Wednesday, May 18th, 2011
7-9pm (details at www.latrojans.com)
How to Market Yourself In Your Industry
Discussion with Jaime Rojas Jr.
$20 ($10 for Club Patrons)
signed book, appetizers, drinks
Wed, May 18, 7-9 pm
Join author, businessman and USC alumnus, Jaime Rojas, Jr. in a discussion on how to market yourself. Jaime recently published The Conservative’s Pocket Constitution, and will discuss how he uses his expertise in government to market himself. Topics include:
· Why write a book if that is not my business?
· How to market yourself & your business.
· Importance of networking & building relationships.
· The role of government in our business.
Jaime founded The Strategic Group which specializes in community & public relations, communications, government relations and marketing. Clients include California Air Resources Board, City of Las Vegas, GenCorp Aerojet, The White House, China Shipping, Port of Long Beach, A&F. He will be teaching a seminar on government relations & lobbying at USC.
Jaime Rojas, Jr.